SPARITUAL
Content Creation. Social Media. Eblasts.
Goal:
Distinguish SPARITUAL from its sister company ORLY through a more sophisticated, boho tone. Get customers to choose SPARITUAL because they associate its products with a holistic lifestyle.
CONTENT CREATION
Supplementing UGC with digital reel content to achieve better ranking within Instagram's algorithms and boost post engagement
SOCIAL MEDIA
Enacting social media campaigns through the creation of coherent messaging via social media calendars. Solidifying brand voice as a sophisticated, eco-friendly, lifestyle-based beauty company
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Copy: "Clean beauty is more than a statement, it's a movement."
EBLASTS
Formulating messaging around new product releases to remain consistent with brand voice
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Copy: "Stay young at heart with a collection that celebrates the human need to play. Introducing SPARITUAL's spring collection Return To Play - six mirthful shades that put whimsy back on the menu."
