HOSPITALITY BRANDS
Social Media. Ad Campaigns. Eblasts.
Goal:
Get social media users all over the world inspired by a number of hospitality brands by creating distinct and engaging brand voices for each company.
PARADERO
Distinguish Paradero as the most authentic, adventurous hotel in Baja Mexico by highlighting the hotel's connection with nature and the surrounding locale
Copy: "Get on a new timezone, one dictated by the desert breeze and rise and fall of the bright Baja sun."
VIK RETREATS
Get social media goers excited about four art-themed retreats spread throughout Uruguay and Italy with vivid captions
Copy: "A bolt of lightning illuminates the Sculpture Building, a contemporary glass structure displaying the electrifying work of a collection of esteemed international artists. Feel the charge in the air created by their galvanizing artistry."
HOTEL CASA SAN AGUSTÍN + HOTEL CASA PESTAGUA
All about the storytelling: put the reader there, and they get themselves there
Copy: "A blissful afternoon swim is made more magical with the knowledge you're floating through history -- this gem-like pool at the center of Hotel Casa San Agustín's courtyard was once an aqueduct in the center of 17th-century Cartagena."
PARADISAEA + DODO BIRD DONUTS
Give a new restaurant and sister café in San Diego a distinct personality with a quippy, modern social media voice
Copy: "The perfect balance of savory and sweet. This is a mushroom you’ll want to macrodose."
